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Why hire a digital marketing agency?

To create a solid digital marketing strategy, you need a professional team that can really contribute to your brand’s processes. But is it better to hire the services of a marketing agency or is it better to start on your own?

In this article, we’ll explain the benefits of hiring a digital marketing agency, identify why it’s less expensive and more efficient to do it this way, and what to expect once you’ve started.

In addition, at the end we will show you an option that will help you choose the right company for your marketing plan.

What is a digital marketing agency?

Before we look at its importance, it is necessary to clarify what a digital marketing agency is – and what it is not.

A digital marketing agency is a company dedicated to creating, implementing and advising B2C and B2B companies on digital strategies, taking into account the needs of their customers and buyer personas, in order to meet sales objectives.

In general, these often combine inbound marketing strategies with outbound marketing and even some traditional marketing. A digital marketing strategy includes other important methods and techniques:

Content marketing.

Email marketing.

Social Media Marketing.

PPC.

SEO and SEM.

Web design and graphic design.

Web development.

Marketing automation.

CRM.

Bots.

In turn, inbound marketing is represented by the following cycle:

Graphic of the inbound marketing cycle

This cycle is divided into three stages: attraction, interaction and delight. In each of these stages, different people interact with each other: the outsiders, the prospects, the customers and the promoters.

It is important to note that inbound marketing agencies are not an extra sales team, nor do they just handle social media, but they create complete strategies and advise their clients to find the best solutions to their marketing goals, such as generating more sales, gaining brand recognition, etc.

If you want to hire -or have already hired- one of these agencies, take advantage of their expertise and always work together

The reasons and benefits of hiring a digital marketing agency

Some entrepreneurs decide to try to manage their digital communication channels on their own, but in some cases they often make mistakes that put the brand’s reach, SEO and reputation at risk, because they don’t have a team of marketing professionals or the necessary tools.

Some of the most common problems with trying to go it alone include the following:

Wasting time posting manually to each of the social networks.

Posting the same content on all networks, without taking into account that each network has different objectives and formats.

Saturation of sites with information that is not related to your product; that is superficial and without SEO-friendly structure.

Lack of knowledge of the procedures for analysing results and their value for decision-making.

Misuse of marketing tools. For example, we may have seen that some local businesses open personal profiles with low reach to promote their company instead of creating a business page. This does not allow the entrepreneur to access the valuable tools contained in the latter pages.

This is why many experts in this field recommend against solving online marketing needs on your own, as it ends up being more costly, difficult and time-consuming.